THE BRAND
Viper Hard Seltzer
Viper is a new Hard Seltzer in the European market. We worked together with the Asahi Group to create a design for their new refreshing drink. The idea was to embody the core brand values - health, youth & joy - in a modern and appealing design. In the brand book we define guidelines for Viper’s brand positioning, tone of voice and design assets usage.
A key part of the brand was to ensure brand equity throughout all the different markets therefore we created designs for most important all brand products and sub products.
Project by Puro Creative
Photography
Alžbeta Jungrová and studio 4D photo.
Designer
Livia Mascitelli
Art Direction