For this project, we were given the challenge to create a brand that is playful and connected to the patisserie and gelateria products of Moja Srdcovka. We decided to create a logo inspired by their products and their creaminess. Complementing the brand identity, we have also created a series of illustrations that gives life to the products and customers. Like this Moja Srdcovka's world was born, full of colours, fantastic characters and unlimited possibilities for creativity.