HAVAIANAS
Rebranding
The project started as a challenge by colleagues to rebrand the traditional Brazilian brand - Havaianas. I decided to use this as an opportunity to be as creative as I could.
The concept was inspired by typical Brazilian mosaics. The style combined with a unique color palette created a new versatile identity. The brand would be recognizable not only by the logo but with its patterns and brand elements.
The logo was constructed with a simple square grid; each letter was created with a combination of a maximum of 4 pieces of the core elements.
After these same elements were used to create several patterns that can after be applied through out the brand identity.
Brazilian
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Tropical
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Modern
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Laid-back
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Memorable
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Brazilian ⋆ Tropical ⋆ Modern ⋆ Laid-back ⋆ Memorable ⋆
