Puro Creative brand update
After many years with the same logo, we decided it was finally time for a change. The old logo was rebuilt on a new grid giving each letter a better-defined shape. The result is a more modern, legible, and recognizable brand. It was not a radical change, our customers can still identify us and trust our services, but it was a needed refreshment for us.
A new and bold brand identity.
Puro Creative Studio has an already established presence in the market. And the use of the entire logo throughout all applications has become redundant. It was decided that the “P” , due to its unique shape, could be used as a symbol. Also, to represent our creative ideas coming together, we incorporated into the brand identity line patterns that convert to the “P” symbol as if constructing it.
